Mousa Najafi; Smoye Sarafraz
Abstract
Marshall McLuhan considers the media to be equivalent to a message; Thus, since mankind began transmitting the message to all its species, the media has existed and in its evolutionary path has influenced and reciprocally influenced cultures as the foundations of civilizations. The most important feature ...
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Marshall McLuhan considers the media to be equivalent to a message; Thus, since mankind began transmitting the message to all its species, the media has existed and in its evolutionary path has influenced and reciprocally influenced cultures as the foundations of civilizations. The most important feature of mass media is that they are "institutional." This means that the message is prepared and sent within a coherent communication system with the aim of influencing the audience's awareness.Civilizations are also the product of external conditions and environmental, cultural, political, sociological, and economic factors that affect the thought and within individuals of society. Thinking becomes a society, so it seems necessary to examine the role of the media in the post-Islamic Revolution with the unique components of belief, politics, culture, and sociology; So the question is, what has been the role of the media in the process of civilization after the Islamic Revolution in Iran?Given that the media have a great influence on public awareness and the establishment of social relations and the deepening of moral values and virtues, it seems that the role of the media and civilization is reciprocal.
